Impactful social change

powered with

purpose‑driven leadership

We’re here to enable what’s possible when your whole organisation collaborates with common purpose, strategic clarity and shared confidence.

STRATEGY, ORGANISATIONAL & LEADERSHIP DEVELOPMENT

STRATEGY, ORGANISATIONAL & LEADERSHIP DEVELOPMENT

Approach

Working together in partnership

Working together in partnership

Our approach is relational and grounded in working together. You’re the experts in your work and the services and relationships that deliver the change you exist to create. We bring expertise to strategy, leadership and organisational development with an enabling and inclusive approach.

Whatever the size of the work, we care about what you want to achieve, and start with listening.

Services

What we can work through together

What we can work through together

Strategy Development

Work through complexity to sharpen direction and focus your organisation with shared clarity and confidence.

More about strategy development +

EXPERIENCED IN

Complete strategy development processes

Vision and purpose workshops

Facilitation of input sessions for trustees, teams and stakeholders

Tailored plans and tools to self-guide the process

Stakeholder engagement and co-design

Implementation plans and annual planning processes

Strategy Development

Work through complexity to sharpen direction and focus your organisation with shared clarity and confidence.

EXPERIENCED IN

Complete strategy development processes

Vision and purpose workshops

Facilitation of input sessions for trustees, teams and stakeholders

Tailored plans and tools to self-guide the process

Stakeholder engagement and co-design

Implementation plans and annual planning processes

More about strategy development +

Strategy Development

Work through complexity to sharpen direction and focus your organisation with shared clarity and confidence.

EXPERIENCED IN

Complete strategy development processes

Vision and purpose workshops

Facilitation of input sessions for trustees, teams and stakeholders

Tailored plans and tools to self-guide the process

Stakeholder engagement and co-design

Implementation plans and annual planning processes

More about strategy development +

Organisational Development

Create an organisation where people thrive in pursuit of your purpose.

More about organisational development +

EXPERIENCED IN

Culture development programmes

Structure and operating model review and design

Values and behaviours definition

Frameworks for creating inclusive organisations

Change leadership approaches

Awayday design and facilitation for trustees, teams, partners

Organisational Development

Create an organisation where people thrive in pursuit of your purpose.

EXPERIENCED IN

Culture development programmes

Structure and operating model review and design

Values and behaviours definition

Frameworks for creating inclusive organisations

Change leadership approaches

Awayday design and facilitation for trustees, teams, partners

More about organisational development +

Organisational Development

Create an organisation where people thrive in pursuit of your purpose.

EXPERIENCED IN

Culture development programmes

Structure and operating model review and design

Values and behaviours definition

Frameworks for creating inclusive organisations

Change leadership approaches

Awayday design and facilitation for trustees, teams, partners

More about organisational development +

Leadership Development

Develop purpose-driven leadership with greater intention, confidence and energy.

More about leadership development +

EXPERIENCED IN

Leadership team development programmes

Design and facilitation of workshops and awaydays

MBTI and Strengthscope facilitation

Coaching and problem solving with individual leaders and teams

Inclusive leadership approaches

Team working – purpose, frameworks, decision making

Leadership Development

Develop purpose-driven leadership with greater intention, confidence and energy.

EXPERIENCED IN

Leadership team development programmes

Design and facilitation of workshops and awaydays

MBTI and Strengthscope facilitation

Coaching and problem solving with individual leaders and teams

Inclusive leadership approaches

Team working – purpose, frameworks, decision making

More about leadership development +

Leadership Development

Develop purpose-driven leadership with greater intention, confidence and energy.

EXPERIENCED IN

Leadership team development programmes

Design and facilitation of workshops and awaydays

MBTI and Strengthscope facilitation

Coaching and problem solving with individual leaders and teams

Inclusive leadership approaches

Team working – purpose, frameworks, decision making

More about leadership development +

About

A trusted thought partnership with an experienced leader, strategist and facilitator who cares about the work you do

A trusted thought partnership with an experienced leader, strategist and facilitator who cares about the work you do

Erin Caseley

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After over twenty years leading strategic, organisational and cultural change in organisations such as the BBC, King’s College London and Westminster City Council, I wanted to use my expertise to contribute to positive social change. I became a chair of trustees and started WSL where I work with incredible purpose-driven organisations to enable their further effectiveness through strategic, organisational and leadership development. Whole Stories takes a systemic approach because I believe everything sits in a wider context and that lasting outcomes, whatever the size of the work, can be achieved when understanding and caring about how it relates to your unique organisation.

My approach is energetic and enthusiastic while rooted in clear thinking, incisive questions, and a partnership approach that balances challenge and support.


Alongside CEOs, directors, teams and boards we work together to break down complex issues and take steps to align strategy and culture. Through experienced support, the outcomes of the work we do will be shaped and owned within your organisation so you can work together on what comes next with shared confidence.


Erin Caseley

Director, Whole Stories Leadership

Clients

Recommendations

Recommendations

Recommendations

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An incredibly generous thought-partner, aligned with me on the desired outcome: an ambitious strategy which hangs together intellectually and positions the organisation to realise its potential. Quite simply the best strategy process I’ve been involved in

An incredibly generous thought-partner, aligned with me on the desired outcome: an ambitious strategy which hangs together intellectually and positions the organisation to realise its potential. Quite simply the best strategy process I’ve been involved in

Shameem Ahmad

CEO, Public Law Project

CEO, Public Law Project

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Erin has a visionary approach to leading culture and change programmes that deliver unparalleled results. She has an ability to guide organisations through the complexities with strategic foresight and an inclusive, collaborative and empowering style

Erin has a visionary approach to leading culture and change programmes that deliver unparalleled results. She has an ability to guide organisations through the complexities with strategic foresight and an inclusive, collaborative and empowering style

Sara Sutton

Corporate Director, Local Government

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Erin is an invaluable partner and resource helping to develop our Senior Leadership Team. She has taken time to really get to know us and our work, giving thoughtful and practical advice and support as we have improved our effectiveness at a time of growth and change

Erin is an invaluable partner and resource helping to develop our Senior Leadership Team. She has taken time to really get to know us and our work, giving thoughtful and practical advice and support as we have improved our effectiveness at a time of growth and change

David Barclay

Warm Welcome Campaign Director and Chief Executive, Good Faith Partnership

Clients have included

ASYLOS

CLIENTEARTH

GOOD FAITH FOUNDATION

HARINGEY COUNCIL

HARINGEY MIGRANT SUPPORT CENTRE

MATERNITY ACTION

PUBLIC LAW PROJECT

TRAUMA TREATMENT INTERNATIONAL

WARM WELCOME CAMPAIGN

ASYLOS

CLIENTEARTH

GOOD FAITH FOUNDATION

HARINGEY COUNCIL

HARINGEY MIGRANT SUPPORT CENTRE

MATERNITY ACTION

PUBLIC LAW PROJECT

TRAUMA TREATMENT INTERNATIONAL

WARM WELCOME CAMPAIGN

ASYLOS

CLIENTEARTH

GOOD FAITH FOUNDATION

HARINGEY COUNCIL

HARINGEY MIGRANT SUPPORT CENTRE

MATERNITY ACTION

PUBLIC LAW PROJECT

TRAUMA TREATMENT INTERNATIONAL

WARM WELCOME CAMPAIGN

Case study

Asylos: developing a clear strategy for uncertain times

Asylos: developing a clear strategy for uncertain times

Asylos provide research for asylum through a network of highly-skilled volunteers and staff in 25 countries

Asylos provide research for asylum through a network of highly-skilled volunteers and staff in 25 countries.

Challenge

Challenge

Navigating organisational change and growth within a challenging and shifting social, technological and political landscape, Asylos needed a sustainable approach to growth and direction without rigid constraints. Their direct clients are often the legal representatives of the people seeking asylum, so there was also a desire to more strongly centre the voices and experiences of the people for whom Asylos exists.

Navigating organisational change and growth within a challenging and shifting social, technological and political landscape, Asylos needed a sustainable approach to growth and direction without rigid constraints. Their direct clients are often the legal representatives of the people seeking asylum, so there was also a desire to more strongly centre the voices and experiences of the people for whom Asylos exists.

Approach

Approach

We formed a core staff group to provide consistency for the whole process, while drawing in trustees, volunteers, partners, clients and people with direct experience of the protection system. Through a series of facilitated workshops, we tested three things and how they intersect: what is needed from Asylos in the context of the external environment, what they are uniquely equipped to deliver, and the change they want to see.

We formed a core staff group to provide consistency for the whole process, while drawing in trustees, volunteers, partners, clients and people with direct experience of the protection system. Through a series of facilitated workshops, we tested three things and how they intersect: what is needed from Asylos in the context of the external environment, what they are uniquely equipped to deliver, and the change they want to see.

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We benefitted immeasurably from Erin’s expertise and deep knowledge of strategy processes. She showed a commitment that went far beyond our expectations and it was a joy to work in partnership and in collaboration with her

Carolina Albuerne and Jo Pettitt

Co-Directors, Asylos

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We benefitted immeasurably from Erin’s expertise and deep knowledge of strategy processes. She showed a commitment that went far beyond our expectations and it was a joy to work in partnership and in collaboration with her

Carolina Albuerne and Jo Pettitt

Co-Directors, Asylos

“

We benefitted immeasurably from Erin’s expertise and deep knowledge of strategy processes. She showed a commitment that went far beyond our expectations and it was a joy to work in partnership and in collaboration with her

Carolina Albuerne and Jo Pettitt

Co-Directors, Asylos

Outcome

Outcome

A co-created strategy that sharpens why Asylos exists as an anchor for decisions ahead, clarifies the change they’re working toward, and defines areas where they’ll have the most impact. It’s been instantly beneficial in supporting the case to funders and sets shared direction for an organisation working globally. Its strategic direction and goals will steer flexible planning alongside principles to guide how to adapt as things change.

A co-created strategy that sharpens why Asylos exists as an anchor for decisions ahead, clarifies the change they’re working toward, and defines areas where they’ll have the most impact. It’s been instantly beneficial in supporting the case to funders and sets shared direction for an organisation working globally. Its strategic direction and goals will steer flexible planning alongside principles to guide how to adapt as things change.

Get in touch

Want to talk it through?

Want to talk it through?

Want to talk it through?

Whole Stories Leadership Limited | Company number 15618372